Silver Packaging · 2026
Heritage Wrap Beverage Packaging Beverage Packaging
by Kazuo Fukushima and Aya Tanaka
- Silver A' Design Award 2026 in Packaging
- CLIENT: Meiji China Investment Co.,Ltd.
- Estimated Number of Design Views: 18,469
- Verification code 64B632A085 · Verify this award
Colors
About Heritage Wrap Beverage Packaging Beverage Packaging
This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.
About the Silver A' Design Award
Heritage Wrap Beverage Packaging Beverage Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Heritage Wrap Beverage Packaging Beverage Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Heritage Wrap Beverage Packaging Beverage Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Dimensions & Packaging
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - Tags
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- Production Technology
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Design Challenge
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Research
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - Inspiration
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Project Duration
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Operation Flow
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
