Press Release
Heritage Wrap Beverage Packaging Beverage Packaging by Kazuo Fukushima and Aya Tanaka Receives the Silver A' Design Award in Packaging Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Kazuo Fukushima and Aya Tanaka of Fudesign for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Heritage Wrap Beverage Packaging Beverage Packaging by Kazuo Fukushima and Aya Tanaka of Fudesign, designed for Meiji China Investment Co.,Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Heritage Wrap Beverage Packaging Beverage Packaging
This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.
About Kazuo Fukushima and Aya Tanaka
Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.
About Fudesign
Graphic design Base, Branding, LOGO, VI, Package design, Character design, Shop design
Award Record
With this recognition, Kazuo Fukushima and Aya Tanaka of Fudesign is a winner of 9 A' Design Awards. The awards span the editions from 2018 - 2019 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/179695
- A' Design Award Page: https://competition.adesignaward.com/179695
- Media Showcase: https://www.designnewsroom.com/!179695
- Laureate Profile: https://dezigners.org/d/239915
- Further Information from the Laureate: https://mp.weixin.qq.com/s/R7UVJz3eCsTKQBpAWutEzg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heritage Wrap Beverage Packaging Beverage Packaging
- Function
- Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Linen, Gainsboro, Dark Gray, Silver and Peru
- Images
- 5
- Client
- Meiji China Investment Co.,Ltd.
The Recognition
- Laureate
- Kazuo Fukushima and Aya Tanaka
- Country
- China
- Brand
- Fudesign
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179695
Credits
- Team
- Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
- Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
Design Details
- Unique Properties
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Inspiration
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Research
- Type of Research: Applied design research. Objectives: Modernize a traditional beverage visual identity. Methodology: Visual analysis, pattern studies, packaging tests. Tools: Market benchmarking, prototyping, print trials. Participants: Designers and brand stakeholders. Results: Strong shelf recognition and visual differentiation. Impact: Reinforced brand presence through culturally adaptive design.
- Challenge
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Realization and Technology
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Operation and Interaction
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Project Duration and Location
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Specifications
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H). Capacity: 300 mL. Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
- Keywords
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
