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A meticulously composed studio portrait presents a striking chromatic and formal dialogue between two chairs and a human figure, employing a sophisticated asymmetrical compositional architecture that…
A vibrant cadmium red industrial chair rendered in three-dimensional digital modeling occupies the center of the composition against a neutral graduated ground that transitions from warm taupe in the…
Rendered in a low-key tonal palette dominated by charcoal, graphite, and cool anthracite values approaching near-black saturation, Olivier Felix Isselin's Iconic Designs Television Series presents a…
A cavernous production studio unfolds through layered planes of spatial articulation, where industrial infrastructure meets calculated chromatic minimalism in service of televisual design…
A solitary figure traverses an expansive white void, captured in mid-stride within Olivier Felix Isselin's Iconic Designs Television Series, where the compositional architecture reveals a…

Bronze Movie · 2026

Iconic Designs Television Series

by Olivier Felix Isselin and Maxime Golay

  • Bronze A' Design Award 2026 in Movie
  • CLIENT: MGOFI Production
  • Estimated Number of Design Views: 10,213
  • Verification code BB658030DB · Verify this award
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About Iconic Designs Television Series

Iconic Designs is a short format television series dedicated to the analysis of form. Each episode focuses on a single emblematic object, examining its origin, structure, and impact on everyday life. Through a controlled cinematic approach and minimalist staging, the series reveals design as a discipline of precision. By articulating historical context with formal reading, it transforms perception into understanding, making design accessible without simplification. Each sequence isolates essential lines, proportions, and functions, offering a clear reading of the object.

About the Bronze A' Design Award

Iconic Designs Television Series is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Iconic Designs Television Series is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Iconic Designs Television Series splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensions & Packaging
Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Tags
Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Production Technology
Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Design Challenge
The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Research
This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspiration
The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Project Duration
The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Operation Flow
Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patents
Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Image Credits
Olivier Felix Isselin
Maxime Golay

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