Press Release
Bronze A' Design Award in Movie, Video and Animation Design Goes to Iconic Designs Television Series by Olivier Felix Isselin and Maxime Golay
Olivier Felix Isselin and Maxime Golay of Olivier Felix Isselin recognized for movie, video and animation design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ Iconic Designs Television Series by Olivier Felix Isselin and Maxime Golay of Olivier Felix Isselin, designed for MGOFI Production, has been granted the Bronze A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Iconic Designs Television Series
Iconic Designs is a short format television series dedicated to the analysis of form. Each episode focuses on a single emblematic object, examining its origin, structure, and impact on everyday life. Through a controlled cinematic approach and minimalist staging, the series reveals design as a discipline of precision. By articulating historical context with formal reading, it transforms perception into understanding, making design accessible without simplification. Each sequence isolates essential lines, proportions, and functions, offering a clear reading of the object.
About Olivier Felix Isselin and Maxime Golay
Olivier Felix Isselin is a French-Italian artist, designer, and creative director working at the intersection of design, architecture, and visual storytelling. Trained in architecture, he has developed a multidisciplinary career spanning events, communication, contemporary art, and gallery management. Guided by a strong sense of creative independence, he combines artistic sensitivity with project discipline to shape refined and structurally rigorous concepts. Recipient of multiple international design awards, he is known for a sober and elegant approach in which form, proportion, and meaning are treated as essential rather than decorative.
About Olivier Felix Isselin
Independent creative company founded by Olivier Felix Isselin, combining design consultancy, spatial concepts, and audiovisual productions through two distinct creative labels.
Award Record
With this recognition, Olivier Felix Isselin and Maxime Golay of Olivier Felix Isselin is a winner of 2 A' Design Awards. The awards span the editions from 2022 - 2023 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/176172
- A' Design Award Page: https://competition.adesignaward.com/176172
- Media Showcase: https://www.designnewsroom.com/!176172
- Laureate Profile: https://dezigners.org/d/343343
- Further Information from the Laureate: https://www.MGOFI.fr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Iconic Designs Television Series
- Function
- Television Series
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dim Gray, Maroon, Dark Slate Gray, Gray and Black
- Images
- 5
- Client
- MGOFI Production
The Recognition
- Laureate
- Olivier Felix Isselin and Maxime Golay
- Country
- France
- Brand
- Olivier Felix Isselin
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #176172
Credits
- Team
- Maxime Golay
- Image Credits
- Olivier Felix Isselin Maxime Golay
Design Details
- Unique Properties
- Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
- Inspiration
- The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
- Research
- This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
- Challenge
- The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
- Realization and Technology
- Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
- Operation and Interaction
- Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
- Project Duration and Location
- The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
- Specifications
- Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
- Keywords
- Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
