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Warm peach-toned flesh dominates the visual field in 27 Design's 2021 Kids Channel Ident Promo TVC Animation, where an extreme close-up captures a stylized character's face with extraordinarily…
27 Design's 2021 Kids Channel Ident Promo TVC Animation presents a captivating three-dimensional digital composition dominated by an oversized peach-toned sculptural hand element that commands the…
27 Design's 2021 Kids Channel Ident Promo TVC Animation presents a vibrant multi-layered composition employing the visual vocabulary of contemporary three-dimensional digital animation techniques…
27 Design's 2021 Kids Channel Ident Promo TVC Animation presents a dynamic composition rooted in the graphic design traditions of mid-century modernism and contemporary motion graphics, where a…
27 Design's 2021 Kids Channel Ident Promo TVC Animation orchestrates a dynamic nocturnal tableau where saturated turquoise dominates the atmospheric envelope, establishing a cool-temperature…

Platinum Movie · 2023

2021 Kids Channel Ident Promo TVC Animation

by Cheng-Hsuan Lin

  • Platinum A' Design Award 2023 in Movie
  • CLIENT: 27 Design Co., Ltd.
  • Estimated Number of Design Views: 1,687,610
  • Verification code 3F37951A41 · Verify this award
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About 2021 Kids Channel Ident Promo TVC Animation

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

About the Platinum A' Design Award

2021 Kids Channel Ident Promo TVC Animation is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. 2021 Kids Channel Ident Promo TVC Animation exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. 2021 Kids Channel Ident Promo TVC Animation is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.

Press Kit

Unique Properties
We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true.
Dimensions & Packaging
We made the characters in the channel transfer to different styles, as if children have different interpretations of things.
Tags
Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video
Production Technology
We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight.
Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true.
Design Challenge
We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation.
Research
Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely.
Inspiration
The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season.
Project Duration
The project started in May 2020 and finished in December 20220 in Taiwan
Operation Flow
Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children.
Image Credits
Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
String Recording Studio: 112F Recording Studio
Voice Over Boy: Yi-Le Fu
Voice Recording Studio: Fullight Music Recording Studio
Voice Recording Engineer: Hsiao-Chin Lin
Score Mixer & Dubbing Mixer: Hsiao-Chin Lin

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