Iron Packaging · 2023
Patisserie Chez Mikki Packaging
by Sherry Kuo
- A' Design Award 2023 in Packaging
- CLIENT: Patisserie Chez Mikki
- Estimated Number of Design Views: 12,278
- Verification code 8EAC23D8DD · Verify this award
Colors
About Patisserie Chez Mikki Packaging
Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.
About the A' Design Award
Patisserie Chez Mikki Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Patisserie Chez Mikki Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Patisserie Chez Mikki Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
- Dimensions & Packaging
- The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
- Tags
- Branding, Typography, Pastry, Words, Colors
- Production Technology
- The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
- Design Challenge
- The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
- Research
- Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
- Inspiration
- Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
- Project Duration
- This redesign had been applied to Chez Mikki packaging since 2020.
- Operation Flow
- Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
- Image Credits
- Hsin-Hui Kuo, Hidetsugu Watanabe
