Press Release
Patisserie Chez Mikki Packaging by Sherry Kuo Receives the A' Design Award in Packaging Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Sherry Kuo for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Patisserie Chez Mikki Packaging by Sherry Kuo, designed for Patisserie Chez Mikki, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Patisserie Chez Mikki Packaging
Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.
Award Record
Sherry Kuo is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149513
- A' Design Award Page: https://competition.adesignaward.com/149513
- Media Showcase: https://www.designnewsroom.com/!149513
- Laureate Profile: https://dezigners.org/d/343127
- Further Information from the Laureate: https://andkuo.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Patisserie Chez Mikki Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Moccasin, Light Gray, Misty Rose and Lavender
- Images
- 5
- Client
- Patisserie Chez Mikki
The Recognition
- Laureate
- Sherry Kuo
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149513
Credits
- Image Credits
- Hsin-Hui Kuo, Hidetsugu Watanabe
Design Details
- Unique Properties
- The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
- Inspiration
- Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
- Research
- Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
- Challenge
- The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
- Realization and Technology
- The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
- Operation and Interaction
- Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
- Project Duration and Location
- This redesign had been applied to Chez Mikki packaging since 2020.
- Specifications
- The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
- Keywords
- Branding, Typography, Pastry, Words, Colors
