Bronze Graphic · 2023
Xing Yun Shu Dessert
by Bingying Liu
- Bronze A' Design Award 2023 in Graphic
- CLIENT: Shijiazhuang luoshanqi foods co., ltd
- Estimated Number of Design Views: 8,738
- Verification code 7CE159798C · Verify this award
Colors
About Xing Yun Shu Dessert
Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.
About the Bronze A' Design Award
Xing Yun Shu Dessert is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Xing Yun Shu Dessert is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Xing Yun Shu Dessert splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
- Tags
- Luck，Fashion，Youth，Dessert，Imagine
- Design Challenge
- expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- Inspiration
- The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- Project Duration
- The project was started in Shijiazhuang in May 2022 and completed in September 2022.
