Platinum Graphic · 2024
B. League All-Star Game 2023 Op Art
by Masaki Oshiro and Taro Nishimaki
- Platinum A' Design Award 2024 in Graphic
- CLIENT: B.League
- Estimated Number of Design Views: 1,414,084
- Verification code 68ACC77834 · Verify this award
Colors
About B. League All-Star Game 2023 Op Art
B. League All-Star Game 2023 is a key visual created for a basketball event held in Mito, Ibaraki, Japan. The design uses op art, an abstract style calculated to create a special visual effect. The layout is based on the grid board and round pieces of Othello, a board game that originated in Mito. Each square shows an image related to basketball or a building or landmark that symbolizes Mito. Rotating shapes and colors form animations that are full of movement. The visual was made to draw the audience into an immersive experience.
About the Platinum A' Design Award
B. League All-Star Game 2023 Op Art is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. B. League All-Star Game 2023 Op Art exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. B. League All-Star Game 2023 Op Art is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Press Kit
- Unique Properties
- B.League is the premier basketball league in Japan.
Op Art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball or a building or landmark symbolic of Mito, the host city of the games.
The animations are so full of movement that the eye cannot keep up with them.
The audience was drawn into an exciting and immersive state of mind. - Tags
- BLEAGUE ALLSTAR, JAPAN BASKETBALL, ALLSTAR GAME in MITO, Basketball,BLEAGUE
- Inspiration
- The clue to this design came from Othello, a board game that originated in Mito, the host city of the B.League All-Star Game 2023. We wondered if we could create a visual that would make the audience of the All-Star Game go crazy, based on the motif of the grid-shaped Othello board and circular pieces that all Japanese are familiar with, and came up with a rotating representation of colorful buildings symbolizing Mito and portraits of players based on the above shape.
- Project Duration
- B.LEAGUE ALL-STAR GAME 2023
January 13-14, 2023
The event took place in Mito, Ibaraki, Japan.