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Press Release

DesignNewswire · COMO, Italy ·

Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Xing Yun Shu Dessert by Bingying Liu

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Bingying Liu for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Xing Yun Shu Dessert by Bingying Liu, designed for Shijiazhuang luoshanqi foods co., ltd. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Xing Yun Shu Dessert

Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.

About Bingying Liu

Establishedin2006,ROYUBrandDesignshapedthebrandwithfeelingsandadvocateasthemainpurpose.Overmorethan10years,itconcentratedonthecreationandpromotionofbrandimageandbrandservice.Itsprofoundprofessionalphilosophyandperfectoperatingsystemnotonlygainthetrustandpraisesofmanyclients,butalsowinover100professionalawardsinmanykinds.

Award Record

Bingying Liu is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Xing Yun Shu Dessert
Function
Dessert
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dark Slate Gray, White, Indian Red, Silver and Light Gray
Images
5
Client
Shijiazhuang luoshanqi foods co., ltd

The Recognition

Laureate
Bingying Liu
Country
China
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#145021

Design Details

Unique Properties
The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
Inspiration
The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Challenge
expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Duration and Location
The project was started in Shijiazhuang in May 2022 and completed in September 2022.
Keywords
Luck,Fashion,Youth,Dessert,Imagine

Good Design Deserves Great Recognition

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