Iron Movie · 2022
Flora Multifunctional Sofa
- A' Design Award 2022 in Movie
- CLIENT: GOODO design
- Estimated Number of Design Views: 14,487
- Verification code F1265B68E0 · Verify this award
Colors
About Flora Multifunctional Sofa
Flora is a computer generated animated film created to present a multifunctional sofa inspired by blooming flowers. The film shows the design elements, functional features, craftsmanship and materials of the sofa. Artistic deconstruction, picture composition, lighting and theme design are used to present the product from many angles and to convey its aesthetic value. All elements are modeled in three dimensions, animated in Cinema 4D and rendered with Redshift, while the final composition is made in Adobe After Effects. The film is delivered in Full HD at 25 frames per second.
About the A' Design Award
Flora Multifunctional Sofa is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Flora Multifunctional Sofa is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Flora Multifunctional Sofa is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.