Press Release
Flora Multifunctional Sofa by Nan Li and Hesu Dong Wins the A' Design Award in Movie, Video and Animation Design
Nan Li and Hesu Dong honored for movie, video and animation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Flora Multifunctional Sofa by Nan Li and Hesu Dong, designed for GOODO design, has been granted the A' Design Award in the Movie, Video and Animation Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Flora Multifunctional Sofa
Flora is a computer generated animated film created to present a multifunctional sofa inspired by blooming flowers. The film shows the design elements, functional features, craftsmanship and materials of the sofa. Artistic deconstruction, picture composition, lighting and theme design are used to present the product from many angles and to convey its aesthetic value. All elements are modeled in three dimensions, animated in Cinema 4D and rendered with Redshift, while the final composition is made in Adobe After Effects. The film is delivered in Full HD at 25 frames per second.
About Nan Li and Hesu Dong
I'm Hesu Dong,GOODO design's founder, design director, more than ten years of design and research and development experience, good at the combination design of various materials and processes. He has a focus on furniture strategic planning, product construction system, product research, and space design. He led the design team to cooperate with many domestic and foreign brands in various design projects, and his design works have won many well-known domestic and foreign design awards.
Award Record
This recognition makes Nan Li and Hesu Dong a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/131252
- A' Design Award Page: https://competition.adesignaward.com/131252
- Media Showcase: https://www.designnewsroom.com/!131252
- Laureate Profile: https://dezigners.org/d/315679
- Further Information from the Laureate: http://www.goododesign.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flora Multifunctional Sofa
- Function
- Multifunctional Sofa
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Saddle Brown, Black, Sienna, Indian Red and Light Gray
- Images
- 5
- Client
- GOODO design
The Recognition
- Laureate
- Nan Li and Hesu Dong
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131252
Credits
- Team
- Nan Li and Hesu Dong
- Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
Design Details
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Realization and Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Operation and Interaction
- This is a CG animated video.
- Project Duration and Location
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Specifications
- 1920 1080 Full HD. Frame Rate 25fps
- Keywords
- Sofa, furniture, CGI, art, computer animation, design
