Cansu Dagbagli Ferreira 嘅作品 Dreavita Mental Wellness 品牌設計

由設計師 Cansu Dagbagli Ferreira 創作嘅 Dreavita Mental Wellness 品牌設計係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

Dreavita Mental Wellness 品牌設計

由 Cansu Dagbagli Ferreira

客戶: Cansu Dagbagli Ferreira

平面類別嘅 A' Design Award 銅獎得獎者

20,492

經驗證嘅獲獎者

驗證設計 #158644 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Dreavita Mental Wellness 品牌設計

Dreavita係一個進步且包容嘅健康品牌。視覺識別設計講求敏銳、尊重同細心,反映咗品牌嘅包容性特質。設計概念源自大自然嘅力量,稱為「簡約啟發韌性」。由於大自然嘅紋理暗示住一致性、力量同成長,品牌設計旨在透過肯定語句同簡約設計手法傳遞呢啲訊息。插圖聚焦於大自然嘅紋理,展現重複同韌性如何成就人生嘅成功。

榮譽認可

關於A' Design Award 銅獎

Dreavita Mental Wellness 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Dreavita Mental Wellness 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Dreavita Mental Wellness 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
尺寸同包裝: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
標籤: wellness, mental, health, psychology, identity, inclusive, community, nature
生產技術: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
設計挑戰: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
研究: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
靈感: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
項目時長: 2 months, 2023, United States and France
操作流程: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery