由設計師 Takahiro Eto 創作嘅 Better Bodies Hi 品牌識別係備受推崇嘅 2022 A' Design Award 白金獎得獎作品，獲獎類別為平面設計。

白金平面· 2022

Better Bodies Hi 品牌識別

由 Takahiro Eto

客戶: Better Bodies Hi

平面類別嘅 A' Design Award 白金獎得獎者

2,638,834

經驗證嘅獲獎者

驗證設計 #133445 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Better Bodies Hi 品牌識別

Better Bodies Hi 係一個健身工作室嘅品牌識別。呢個識別以一款會經三個階段變化嘅字體為基礎。當訪客由接待處行去健身區時,指示牌上嘅字體會逐漸變粗變大。最纖細嘅字款喺接待處慳住噉用,營造出平靜嘅氛圍。最粗嘅字款就用喺健身區,高度超過一米。呢款字體應用喺標誌、網站、指示牌同印刷品之上。不斷變化嘅字體幫助用家一步一步咁為運動做好身心準備。

榮譽認可

關於A' Design Award 白金獎

Better Bodies Hi 品牌識別是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Better Bodies Hi 品牌識別展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Better Bodies Hi 品牌識別是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
尺寸同包裝: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
標籤: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
生產技術: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
設計挑戰: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
靈感: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
項目時長: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
操作流程: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
團隊成員: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima