Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀ láti ọwọ́ Hong Kong Trade Development Council

Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀ láti ọwọ́ Hong Kong Trade Development Council jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀.

FàdákàÀjọ· 2020

Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀

látọ̀wọ́ Hong Kong Trade Development Council

Oníbàárà: Hong Kong Trade Development Council

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #89982

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀

Tomorrow Lab jẹ́ ìṣàpẹ̀ẹrẹ̀ àyè ìṣẹ̀lẹ̀ tí a ṣẹ̀dá fún Centrestage, ìṣẹ̀lẹ̀ aṣọ ìgbà tí ó wáyé ní Hong Kong Convention and Exhibition Centre fún ọjọ́ mẹ́rin. Ìṣàpẹ̀ẹrẹ̀ náà bo àwọn agbègbè àpapọ̀ mẹ́ta: ọ̀nà àbáwọlé, ibi ìfihàn àárín, àti àyè ìrìn àṣetán inú gbọ̀ngàn ìfihàn. A lo àkòrí yàrá ìṣèwádìí ilé-iṣẹ́ ọjọ́ iwájú káàkiri. Àwọn apá róbọ́ọ̀tì tí ń rìn àti àwọn ibi ìfihàn àmúbọ̀ ń ṣàfihàn àwọn àmì-ọjà aṣọ ìgbà. A kọ́ àwọn ìdìmú náà tẹ́lẹ̀ ní ibòmíràn a sì kó wọn papọ̀ ní ọjọ́ mẹ́ta. A tún àwọn apá irin tí ó ṣófo lò lẹ́yìn ìṣẹ̀lẹ̀ náà, àwọn kápẹ́ẹ̀tì náà sì jẹ́ èyí tí ó lè bà jẹ́ nípa ti ẹ̀dá.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tomorrow Lab Ìṣàpẹ̀ẹrẹ̀ Àyè Ìṣẹ̀lẹ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Ìwọ̀n àti Àpò: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Àwọn Àkọlé: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Ìpèníjà Àpèsè: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Ìwádìí: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Ìmísí: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Àkókò Iṣẹ́ Àkànṣe: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Ìlànà Ìṣiṣẹ́: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.