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Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu láti ọwọ́ Wen Liu and Xianwen Wu

Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu láti ọwọ́ Wen Liu and Xianwen Wu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


FàdákàÌdìpò· 2020

Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu

látọ̀wọ́ Wen Liu and Xianwen Wu

Oníbàárà: Anhui Yingjiagong Jiu Co., Ltd

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #89960

Àwọ̀

Àpẹrẹ Náà

Nípa Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu

Yingjiagong Baijiu jẹ́ àpẹẹrẹ ìdìpọ̀ fún ọtí líle ilẹ̀ Ṣáínà. A lo àwòrán Òkè Dabie gẹ́gẹ́ bí èròjà pàtàkì fún àpẹẹrẹ náà. A so ìyàwòrán ìnki ìbílẹ̀ Ṣáínà àti ìyàwòrán fẹ̀ẹ́rẹ̀ pọ̀ láti dá àwòrán òkè náà. A lo àyè funfun gbòòrò, aláwọ̀ ewéko sì ni àwọ̀ pàtàkì. A fi ṣàǹtìà (plastic) ṣe àpótí òde láti dín iye owó kù kí ó sì lè ṣeé tún-lò. A fi seramíìkì ṣe ìgò àti fìlà rẹ̀ pẹ̀lú ìparí sísọ̀kùn. Àpótí náà ní 136 mm ní gígùn, 116 mm ní ìbú àti 290 mm ní gíga. Àpẹẹrẹ náà ṣàfihàn àyíká ìfòfò àdánidá ti ilé-iṣẹ́ ìṣejáde ọtí náà.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Yingjiagong Baijiu Primary Function: Ìpò-ìdìpọ̀ Ohun-mímu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Ìwọ̀n àti Àpò
The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Àwọn Àkọlé
Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Ìpèníjà Àpèsè
In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Ìwádìí
The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Ìmísí
The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Àkókò Iṣẹ́ Àkànṣe
The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Ìlànà Ìṣiṣẹ́
he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Àwọn Ọmọ Ẹgbẹ́
Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Ìfọwọ́sí Àwòrán
Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019

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