Happy Ginger Ale Primary Function: Ìdìpọ̀ Ohun Mímu láti ọwọ́ Wen Liu and Jiayi Sun jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2020
Happy Ginger Ale Primary Function: Ìdìpọ̀ Ohun Mímu
látọ̀wọ́ Wen Liu and Jiayi Sun
Oníbàárà: Shenzhen Oracle Creative Design Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #88703Àpẹrẹ Náà
Nípa Happy Ginger Ale Primary Function: Ìdìpọ̀ Ohun Mímu
Ìdìpọ̀ Happy Ginger Ale jẹ́ àpẹrẹ ìdìpọ̀ fún ohun mímu jíńjà tí wọ́n ń tà nínú àwọn àpólò aluminium. Àpólò kọ̀ọ̀kan gùn ní 115 mílímítà, gbòòrò ní 66 mílímítà, ó sì ga ní 66 mílímítà. Ohun tí a rí gan-an ni àwòrán tí a fi ọwọ́ yà ti àwọn ẹ̀dá mẹ́rin tí a pè ní Ginger Man, Ginger Lady, Ginger Grandma àti Ginger Kid. Àwọn ẹ̀dá mẹ́rin náà dúró fún àwọn ọkùnrin, obìnrin, àgbàlagbà àti ọmọdé. Ẹ̀dá kọ̀ọ̀kan di àpólò kan mú, ó sì fi ìwò ìtẹ́lọ́rùn hàn. Ọ̀nà tí ó rọrùn tí ó sì gbámúṣé ní àfojúsùn láti kọ́ ìsopọ̀ ọkàn àti láti pe àwọn oníbàárà láti tọ́ adùn jíńjà wò.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Happy Ginger Ale Primary Function: Ìdìpọ̀ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Happy Ginger Ale Primary Function: Ìdìpọ̀ Ohun Mímu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Happy Ginger Ale Primary Function: Ìdìpọ̀ Ohun Mímu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- Ìwọ̀n àti Àpò
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- Àwọn Àkọlé
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The design material is made of aluminum can.
- Ìpèníjà Àpèsè
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- Ìwádìí
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- Ìmísí
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- Ìlànà Ìṣiṣẹ́
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - Ìfọwọ́sí Àwòrán
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
