Alpine Sprout Iṣẹ Alakọbẹrẹ: Ìgbaradì Tii Aláwọ̀ Ewé láti ọwọ́ Jie Yang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2022
Alpine Sprout Iṣẹ Alakọbẹrẹ: Ìgbaradì Tii Aláwọ̀ Ewé
látọ̀wọ́ Jie Yang
Oníbàárà: Decelent
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #140005Àpẹrẹ Náà
Nípa Alpine Sprout Iṣẹ Alakọbẹrẹ: Ìgbaradì Tii Aláwọ̀ Ewé
Ọ̀rọ̀ Ìwé: Alpine Sprout jẹ́ ìṣàpẹrẹ ìgbaradì fún tii aláwọ̀ ewé tí a gbìn ní àwọn òkè ńlá ní Agbègbè Wufeng, Ìpínlẹ̀ Hubei, China. Tii náà máa ń dàgbà ní orí àwọn òkè gíga àti àpáta, tí ó sì máa ń nira láti kó àwọn ewé rẹ̀ jọ. Àwọn àwòrán aláìdánilójú ti àwọn òkè gíga tí ó ga ṣánṣán àti lẹ́tà ìkọ̀wé Ṣáínà ni a fi ṣe àpẹẹrẹ sí ojú àpótí ìta láti fi hàn àyíká tí ó le koko tí a ti ń gbin tii náà àti iṣẹ́ àwọn tí ń kó ewé tii jọ. Àpẹẹrẹ tí ó dide sókè àti tí ó wọ̀ inú ní ẹ̀gbẹ́ àpótí náà ń rán ni létí ọ̀nà àtijọ́ tí a ń pè ní "ọ̀nà ẹṣin tii" (tea horse road). Àpótí paali tí ó lè bàjẹ́ ní ti ẹ̀dá ni a fi ṣe àpótí ìta, nígbà tí àpò bébà tí ó lè bàjẹ́ ní ti ẹ̀dá náà sì ń dì tii náà mú nínú.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Alpine Sprout Iṣẹ Alakọbẹrẹ: Ìgbaradì Tii Aláwọ̀ Ewé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Alpine Sprout Iṣẹ Alakọbẹrẹ: Ìgbaradì Tii Aláwọ̀ Ewé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Alpine Sprout Iṣẹ Alakọbẹrẹ: Ìgbaradì Tii Aláwọ̀ Ewé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
- Ìwọ̀n àti Àpò
- The outer package is 100 mm thick, 350 mm long and 350 mm wide.
- Àwọn Àkọlé
- Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
- Ìpèníjà Àpèsè
- 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing. - Ìwádìí
- This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
- Ìmísí
- Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
- Àkókò Iṣẹ́ Àkànṣe
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
- Ìlànà Ìṣiṣẹ́
- Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
- Àwọn Ọmọ Ẹgbẹ́
- JieYang
Oníṣọwọ́
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