Gold Event and Happening Design · 2020
World Cyber Games 2019 Xi'an Global eSports Festival
- A' Design Award 2020 Gold Winner in Event and Happening Design
- Awarded April 15, 2020
- CLIENT: Eidetic Marketing
- Estimated Number of Design Views: 102,914
- Verification code 0DC5746CB7 · Verify this award
About World Cyber Games 2019 Xi'an Global eSports Festival
World Cyber Games 2019 Xi'an is an esports festival held over four days at an exhibition center in Xi'an, China. The event covered 30,000 square meters and gathered 504 athletes from 33 countries. The design is based on the cube form of the event logo. The points, edges and faces of the cube were applied to the stage, the signage and the merchandise. A cube balanced on one edge was built as an LED monument in the central plaza. Pathways, stages and facilities were planned to guide visitor flow. The program included a tournament, an opening ceremony, a music festival and a cosplay event.
Eidetic Marketing's World Cyber Games 2019 Global eSports Festival represents a significant achievement in contemporary event design, demonstrating how theatrical staging, technological integration, and experiential architecture can synthesize into unified environments of collective celebration, the work positions itself within evolving traditions of spectacle design that trace lineages from ancient amphitheaters through twentieth-century stadium concerts to contemporary immersive experiences, employing sophisticated understanding of how spatial arrangement, lighting choreography, and scale relationships shape audience experience, the compositional intelligence evident in the bilateral organization of stage elements creates visual stability while the dramatic diagonal light arrays introduce dynamic energy, preventing static formality, the chromatic strategy of opposing cool blue and warm red zones separated by the central neutral axis demonstrates deliberate color psychology application, these temperature contrasts traditionally associated with opposing forces here unified in service of shared spectacle, the scale relationships prove particularly noteworthy with intimate human portraiture expanded to architectural dimensions on flanking screens creating fascinating dialogue between individual identity and collective assembly, the lighting design transcends mere illumination to become sculptural element, volumetric beams cutting through atmospheric haze to define spatial zones and create three-dimensional depth within the otherwise flattened photographic capture, technical accomplishment extends to the careful calibration of exposure that maintains detail across extreme luminosity ranges from brilliant light sources to shadowed audience masses, thematically the work celebrates human connection through shared passion, the transformation of competitive activity into communal ritual, and the contemporary arena as space of gathering and collective identity formation, what emotions does this convergence of individual achievement and communal witness evoke in the contemplating viewer?
Press Kit
- Unique Properties
- For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
- Dimensions & Packaging
- Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm - Tags
- game, eSports, WCG, World cyber games, festival
- Production Technology
- In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
- Design Challenge
- The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
- Project Duration
- January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
- Operation Flow
- The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
- Research
- To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
- Inspiration
- WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.