Unajiro Visual Identity by Keisuke Akari

Silver Graphics, Illustration and Visual Communication Design · 2023

Unajiro Visual Identity

by Keisuke Akari

A' Design Award 2023 Silver Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2023
CLIENT: Spiceworks
Estimated Number of Design Views: 34,144
Verification code B2FB3C1A0F · Verify this award

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About Unajiro Visual Identity

Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.

Press Kit

Unique Properties: I created the visual identity of Eel Jiro. We create logos and design them in total, such as decorations such as goodwill and lanterns, chopstick bags, and apron. I was particular about the recycling mark of the chopstick bag.
Dimensions & Packaging: CARD IS 90MMX51MM
Production Technology: We created the concept of a delicious rice bowl.
The "prosperous business" on the front cover is a wish that business will go well.
We put importance on the Japanese style.
Inspiration: It is an acronym for "U" in Japanese katakana, "U" in hiragana, "Umai" which means delicious, and an acronym for eel.
It is a Japanese craftsman-like design.
Image Credits: ALL KEISUKE AKARI

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We craft distinctive visual identities that embody your brand essence through logos, packaging, and comprehensive design systems. With expertise in Japanese aesthetics and international recognition, we transform businesses through strategic design solutions that resonate with your audience.

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