Gold Interior Space and Exhibition Design · 2020
Taiyuan Nord Yichenyunzhu Sales Office
by Shanghai D&P Design Co., Ltd.
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Shanghai D&P Design Co., Ltd.
- Estimated Number of Design Views: 14,687
- Verification code 8E91669D18 · Verify this award
About Taiyuan Nord Yichenyunzhu Sales Office
Taiyuan Nord Yichenyunzhu is a sales office in Taiyuan, China, covering 1158 square meters. The design draws on the local ancient Jinci architecture, extracting the curved surface elements of the temple hall and turning traditional oriental symbols into a contemporary design language. Architecture, landscape and interior are deconstructed and reorganized as one whole. The entrance art hall is made of handmade marble and crystal decorations, with a waterfall shaped crystal chandelier set against a golden frame. A six meter high bookshelf marks the chatting room, where visitors can sit and read.
Shanghai D&P Design Co., Ltd.'s acclaimed Taiyuan Nord Yichenyunzhu Sales Office emerges from the contemporary tradition of experiential commercial architecture, where the sales environment transcends mere transactional function to become a carefully orchestrated sensory and emotional journey. The design demonstrates remarkable facility in manipulating scale, material, and illumination to create an atmosphere of elevated aspiration and refined luxury that positions visitors within a narrative of exceptional quality before any verbal communication occurs. The central chandelier installation represents a tour-de-force of sculptural lighting design, its hundreds of suspended elements evoking natural phenomena ranging from cherry blossom falls to winter snowscapes, while simultaneously referencing the celestial and the transcendent through its apparent weightlessness and luminous materiality. The flanking bronze vitrines, with their carefully arranged golden figurative sculptures, introduce an almost museum-like quality that elevates the commercial context into the realm of cultural appreciation and connoisseurship. Particularly noteworthy is the sophisticated handling of the floor surface, whose mirror-polish creates a vertiginous doubling effect that dramatically amplifies the perceived height of the space and transforms the chandelier into an apparently infinite vertical column of light. The material palette demonstrates educated restraint, with the white marble providing a neutral, luminous ground against which the warm bronze and deep teal accents achieve maximum visual impact without overwhelming the senses. One might observe how this spatial composition invites contemplation of the relationship between permanence and ephemerality, between the solid architectural frame and the apparently suspended, almost breathing quality of the central installation. What aspirations does such a threshold space awaken within those who cross its boundaries?
Press Kit
- Unique Properties
- Nord Yichengyunzhu project is located in Taiyuan, a historical area with a thousand years of culture and civilization. The designer applied the modern design thinking to extract the humanistic intentions and charms behind tradition, and carried out a brand new deconstruction and reorganization for architecture, landscape and interior, breaking the shackles of traditional commercial space.
- Dimensions & Packaging
- The project covers a total of 1158 square meters. The inspiration of this architecture comes from the local ancient Jinci style, it extracts the curved surface elements of the temple hall and uses the thousands of rivers and mountains as the design background to transform the grand oriental symbols into contemporary design language. It is embedded into the interior design space.
- Tags
- Interior, Commercial, Sales Center, Modern, Elegant, Simple, Oriental Aesthetics, Mashup, Artistic Conception
- Production Technology
- While entering through the door, people first see an art hall composed of handmade marble and countless crystal rough decorations. The waterfall-shaped crystal chandelier is set against a golden background decoration frame, presenting the artistic conception of the oriental landscape. This strong visual impact instantly captures the attention of visitors.
- Design Challenge
- Sand table is the most important display area of the entire sales department. It inherits the spirit of the building and combines with the culture of the northwest courtyard in the old days. The light fixture above the sand table uses crystal particles as material to highlight the spirit of modern craftsmanship, while its shape is the deconstruction and reconstruction of traditional architecture.
- Project Duration
- The project started in August 2019 in Taiyuan and finished in October 2019 in Taiyuan.
- Operation Flow
- The chatting room is an area where guests can sit, show the corporate etiquette culture and have a pleasant talk. A six-meter-high book shelf and waterfall are designed from the top down in the area, adding a touch of bibliophilismto the modern space with contemporary, restrained Oriental aesthetic atmosphere. Furthermore, it provides visitors an amicable place to take a rest, to read for a while, and to awaken the inner peace and a yearning for home.
- Research
- With the revival of traditional culture in modern Chinese society, people often encounter traditional culture elements in the daily life, and especially young people are embracing to this trending culture. "Culture" is indeed an abstract concept. However, when traditional culture is connected with modern life, it means more than a simple story and a bunch of symbols. Instead, it delivers an important message about respecting the people and things around us.
- Inspiration
- The design starts from the principle of environmental unity, combining with the outdoor landscape and architecture, to continue and sublimate it. Then through modern design techniques to create structure and reorganization. With the clue of "A Thousand Li of Rivers and Mountains" and local courtyard culture, the designer seeks for the connection point with contemporary life, combs the connection between the architectural space and Taiyuan urban area, combines different scene design contexts.
- Image Credits
- Image #1: Photographer D&P Design, Reception Hall, 2019.
Image #2: Photographer D&P Design, Negotiation Area, 2019.
Image #3: Photographer D&P Design, Negotiation Area 2, 2019.
Image #4: Photographer D&P Design, Negotiation Area 3, 2019.
Image #5: Photographer D&P Design, Sand Table Area, 2019. - Patents
- Copyrights belong to Shanghai D&P Design Co., Ltd, 2019.