Platinum Interior Space and Exhibition Design · 2025
Huai'an Zhongshuge Bookstore
by Li Xiang
- A' Design Award 2025 Platinum Winner in Interior Space and Exhibition Design
- Awarded April 15, 2025
- CLIENT: Shanghai Zhongshu Industrial Co., Ltd.
- Estimated Number of Design Views: 2,954,194
- Verification code 94E42D598E · Verify this award
About Huai'an Zhongshuge Bookstore
The Huai'an Zhongshuge bookstore reimagines architectural space as a cosmic journey, blending surrealism with structural precision. Dominated by exaggerated three dimensional forms, the interior evokes celestial mechanics through concentric rings and irregular geometric structures that mimic astronomical instruments. Bookshelves curve and spiral like planetary orbits, their dynamic arrangements echoing the motion of celestial bodies. Scattered books, akin to fragments of infinite worlds, nestle within these sculptural shelves.
Li Xiang's Bookstore emerges from the contemporary tradition of experiential retail architecture that transforms commercial spaces into immersive environments inviting prolonged contemplation and discovery. The designer appears to engage with the phenomenological legacy of spaces conceived as journeys rather than mere containers, suggesting affinities with theatrical architectural traditions that position circulation as narrative experience. The technical achievement demonstrated in the seamless integration of curvilinear shelving systems speaks to sophisticated fabrication methods and precise spatial coordination, where each elliptical tier maintains consistent proportional relationships while accommodating the practical requirements of book display and patron access. The chromatic strategy demonstrates remarkable restraint, allowing the predominantly monochromatic black palette to function as a unifying armature against which the accumulated colors of thousands of book spines create organic visual interest. Particularly noteworthy passages include the luminous shelf edges that transform structural elements into graphic lines describing the spiral's geometry, and the warm wood floor that provides visual grounding and thermal relief. The thematic content invites meditation on knowledge as accumulated human achievement, the library as cosmic metaphor, and the spiral as symbol of infinite expansion and deepening understanding. The work seems to reference historical precedents including circular reading rooms and the symbolic architecture of enlightenment institutions while translating these references through contemporary material vocabularies. One might consider how the vertiginous perspective positions viewers as observers gazing into depths of accumulated wisdom, inviting reflection on individual relationship to collective human knowledge and the transformative potential of literary encounter.
Press Kit
- Unique Properties
- Huai’an Zhongshuge’s concept is the “universe”. Using traditional wood, it creates a surreal planetary installation that links two floors.The designer achieved large-scale construction within limited space, overcoming the technical challenge through precise 3D modeling and computational simulation. Repeated adjustments and optimizations ensured the balance between structural stability and visual impact. The bookstore’s display, reading, and leisure functions are embedded into astronomical form.
- Tags
- interior,culture,
- Project Duration
- Project Location丨Jiangsu, China
- Inspiration
- The design of Huai’an Zhongshuge draws inspiration from the local urban culture, the theme of human exploration of the universe, and the symbolic significance of books. The vastness of the universe echo the infinite knowledge and ideas contained in books, while creating a new cultural landmark for the city. Technically, the design is inspired by the patterns of celestial forms and orbital movements. The designer simulated planetary trajectories, integrating functionality and aesthetics.
- Image Credits
- Photographer丨SFAP
Colors of Huai'an Zhongshuge Bookstore
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Award-Winning Commercial Interior Design
We transform commercial spaces into immersive experiences that captivate visitors and drive business success. Specializing in retail, hospitality, and cultural venues, we craft environments with emotional tension and distinctive character recognized by over 100 international awards.
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