Gold Event and Happening Design · 2024
Recall Of The Universe Immersion Exhibition
- A' Design Award 2024 Gold Winner in Event and Happening Design
- Awarded April 15, 2024
- CLIENT: Shanghai KNN Cultural Media Co., Ltd
- Estimated Number of Design Views: 415,168
- Verification code FFFEC6A71A · Verify this award
About Recall Of The Universe Immersion Exhibition
The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.
This extraordinary immersive installation represents a remarkable achievement in contemporary experiential design, demonstrating how physical space can be transformed into a portal for cosmic contemplation and collective wonder, the work emerges from a rich lineage of environmental art and theatrical exhibition design that seeks to overwhelm conventional perceptual boundaries and invite visitors into transformative spatial experiences, the designer demonstrates exceptional command of scale manipulation, employing a suspended crystalline form of commanding presence that fundamentally reorients the viewer's relationship to architectural volume, the technical sophistication evident in the fabrication of the multifaceted reflective surfaces suggests advanced digital design processes translated into material form with precision and ambition, the chromatic program reveals careful consideration of psychological and atmospheric effects as the cool silvery-blue emanations from the central sculpture establish celestial associations while the warm technological hues of the surrounding interactive stations ground visitors in an accessible human-scaled engagement zone, compositionally the work achieves remarkable balance between the overwhelming verticality of the suspended element and the embracing horizontality of the circular portal arrangement, this tension between transcendence and accessibility appears central to the installation's conceptual program, inviting contemplation of humanity's relationship to cosmic vastness while providing tangible points of interaction and discovery, the atmospheric qualities evoke traditions of the technological sublime recalling immersive environments that seek to inspire through scale and luminosity, viewers might consider how such spatial experiences reshape our understanding of interior architecture's potential to generate emotional and philosophical resonance beyond mere functional shelter
Press Kit
- Unique Properties
- Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver. - Tags
- Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
- Design Challenge
- 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time - Project Duration
- The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
- Operation Flow
- Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
- Research
- The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination. - Inspiration
- The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
- Image Credits
- Shanghai KNN Cultural Media Co., Ltd
Colors of Recall Of The Universe Immersion Exhibition
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