Silver Graphics, Illustration and Visual Communication Design · 2020
Project Yellow Brand Promotion
by Yu Chen
- A' Design Award 2020 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Hubei University of Technology
- Estimated Number of Design Views: 55,732
- Verification code 8C1E5B275D · Verify this award
About Project Yellow Brand Promotion
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.
Press Kit
- Unique Properties
- The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
- Dimensions & Packaging
- Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
- Tags
- Yellow, IP, Creative, Visual, Media
- Production Technology
- Sculpture, 3D model, 3D printing, photography, spot color printing.
- Design Challenge
- I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
- Project Duration
- The project began in September 2019 and was completed in January 2020.
- Operation Flow
- Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
- Research
- Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
- Inspiration
- Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
- Image Credits
- Yu Chen
- Patents
- Yu Chen