Project Yellow Visual IP Design

Press Kit

Unique Properties

The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.

Dimensions & Packaging

Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.

Tags

Yellow, IP, Creative, Visual, Media

Production Technology

Sculpture, 3D model, 3D printing, photography, spot color printing.

Design Challenge

I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.

Project Duration

The project began in September 2019 and was completed in January 2020.

Operation Flow

Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.

Research

Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.

Inspiration

Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.

Image Credits

Yu Chen

Patents

Yu Chen

Colors of Project Yellow Visual IP Design

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