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Salva abed kahnamouei's Porch Multifunctional Space presents an interior retail environment demonstrating sophisticated spatial orchestration through the interplay of curvilinear and rectilinear geome
Salva abed kahnamouei's Porch Multifunctional Space presents a retail interior environment where vertical wood planking in warm chestnut tones creates a curved freestanding partition element that esta
Salva abed kahnamouei's Porch Multifunctional Space presents a sophisticated retail interior where classical architectural vocabulary intersects with contemporary commercial design, establishing a har
Salva abed kahnamouei's Porch Multifunctional Space presents a sophisticated retail interior environment where herringbone parquetry establishes the foundational material vocabulary across horizontal
Salva abed kahnamouei's Porch Multifunctional Space presents a luminous retail interior characterized by a sophisticated interplay of geometric rigor and material warmth, where the composition organiz

Private Client

Bronze Interior Space and Exhibition Design · 2025

Porch Multifunctional Space

by Salva Abed

  • A' Design Award 2025 Bronze Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2025
  • CLIENT: Private Client
  • Estimated Number of Design Views: 10,017
  • Verification code 8C7B098CE1 · Verify this award
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About Porch Multifunctional Space

The designers faced a difficult task of blending traditional Iranian elements with the modern aesthetic, but still made it possible to create harmony in this multifunctional space. Gray and dark blue palettes were used together with naked finishes to create a modern background. While the old wooden floors were carefully preserved, they skillfully integrated modern looking mirrors and arches, which are a combination of traditional and contemporary architectural styles.

Salva abed kahnamouei's Porch Multifunctional Space explores the productive tension between residential intimacy and commercial presentation, situating itself within contemporary retail design's ongoing negotiation between experiential hospitality and functional merchandising imperatives, the project demonstrates particular sensitivity to material storytelling where traditional craft elements such as the terracotta herringbone flooring establish historical continuity and tactile authenticity while sleek metal armatures and minimalist furnishings assert contemporary design consciousness, creating a temporal layering that honors heritage while embracing present formal vocabularies. The compositional achievement rests significantly in the deployment of curvilinear metal display structures whose graceful arched profiles activate vertical space without visual obstruction, these slender frameworks allowing sightlines to penetrate deep into the retail environment while establishing clear merchandise zones, their blackened finish providing graphic contrast against pale architectural surfaces and creating a legible organizational diagram that guides circulation and discovery, the repetition of arched forms across both structural display elements and architectural niches generates visual rhyming that unifies disparate functional components into coherent aesthetic narrative. Chromatic restraint demonstrates sophisticated understanding of how neutrality can amplify rather than diminish spatial experience, the warm-toned terracotta floor providing essential thermal grounding while cream pedestals and pale walls create luminous expansiveness, this tonal foundation allowing merchandise colors to assert presence without competition, strategic accent colors in displayed garments functioning as calibrated punctuation rather than overwhelming saturation. The integration of residential-scaled seating elements including the sculptural lounge chair and ottoman suggests the space aspires to transcend transactional retail conventions, instead proposing a model of leisurely engagement where browsing becomes contemplative activity and selection occurs within frameworks of comfort and consideration rather than urgency, this hospitality gesture signaling respect for visitor experience and recognition that meaningful commerce often emerges from unhurried encounter. Lighting design achieves notable sophistication through the overhead track system whose rectilinear configuration contrasts productively with organic floor elements, adjustable spotlights creating focused pools of illumination that dramatize key presentations while maintaining overall ambient luminosity that prevents visual fatigue, natural daylight filtered through sheer curtains contributes essential temporal variation as changing sun angles animate surfaces throughout the day, foliage shadows cast on ceiling planes bringing exterior natural rhythms into interior experience. The architectural vocabulary of arched niches evokes classical and vernacular building traditions, these recessed alcoves providing both practical storage solutions and symbolic resonance, the arch form throughout history signifying threshold, passage, shelter, and human aspiration, here domesticated to commercial purpose yet retaining archetypal power. One might consider how this environment negotiates the contemporary challenge of physical retail space in an increasingly digital commercial landscape, proposing that tactile material presence, spatial grace, and experiential hospitality constitute compelling arguments for embodied shopping encounters, the space inviting visitors to contemplate how thoughtful design elevates everyday transactions into moments of aesthetic pleasure and how environments can honor both functional requirements and human desires for beauty, comfort, and meaningful encounter with curated objects.

Press Kit

Unique Properties
the removal of existing architectural elements, decorations and materials, as well as the complexity of a true multifunctional application unit with Porch objectives. Space is freed up, function is improved, and people and different use of spaces are given more value. As a respect to nature and time, employ sustainable materials.
Dimensions & Packaging
tv cabinet Width3620*Height1922*Depth500; sideboard Width4050*Height2700*Depth400; sofa back cabinet Width5470*h2700*Depth423; fitness cabinet Width2770*Height2700*Depth250; cloakroom Width7000*Depth4000*Height2700
Tags
Interior Design, Store, Showroom, Arch, Traditional-modern
Production Technology
Sustainability was the first criteria for selecting furniture material in this project and the use of wood was maximised.

In order to enable the users to better maintain the ambiance of each space, the lighting, curtains and air conditioning are controlled by implementing an integrated Smart home systems.
Design Challenge
Custom made and designed items (furniture and all wooden segments) are the results of multifunctional use and modern-traditional concept. Porch wants to do the most applications in one limited old house. Implementing Sustainable material in all the aspects whether it is the furniture or the auxiliary systems.
Project Duration
The project started in September 2022 in Tehran , finished in August 2023
Operation Flow
As a home modification options, whole house transformation includes multifunctional design and customization, installation, and other services. Furniture supplier company exclusively produced according to consumers' design needs.
Research
Transformation of a family house into a traditionally inspired modern Design PRODUCTION / REALIZATION TECHNOLOGY:
The unique curves result in a traditionally inspired design.
Inspiration
In this project, the main source of inspiration are Archs. They are known as one of the symbols of unique beauty and performance in Iranian architecture.
Image Credits
Photographer: Milad karimian

Colors of Porch Multifunctional Space

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Custom Interior Design with Bespoke Furniture Solutions

We transform residential and commercial spaces by blending traditional Iranian architectural elements with modern functionality. Our studio specializes in creating multifunctional interiors with custom-designed furniture that maximizes space while respecting cultural heritage.

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Grand Interview about Porch Multifunctional Space

I used the shape of traditional Iranian arches in a simpler, modern way. This helped me keep the feeling of the old architecture while making the space useful and fresh for today’s needs.

I chose wood because it adds warmth and a natural feel to the space, while also being a sustainable material. The smart home systems were added to make the space more efficient and comfortable. Together, they create a modern, eco-friendly environment that’s easy and pleasant to use every day.

The furniture was designed to match the space — both in function and style. I started by looking at how the space would be used daily, then shaped each piece to serve multiple purposes while keeping the clean lines of modern design. At the same time, I added subtle touches inspired by traditional forms to keep a connection to Iranian heritage. Each piece was carefully crafted to feel like a natural part of the architecture

One key decision was to keep the soul of the original house — especially its traditional arches and spatial rhythm — while opening it up for new functions. I focused on creating flexible areas that could support work, meetings, and creativity without losing the warmth of a home. Choosing natural materials and soft transitions helped bridge the old and new, turning the space into a studio that feels both familiar and fresh.

I chose gray and dark blue for their calm, modern feel. These colors create a quiet background that lets the architecture and materials stand out. The raw finishes add honesty and texture, making the space feel real and grounded. Together, they support the balance between tradition and modern life that I wanted to achieve.

The smart systems add comfort and ease without changing the traditional look. They help control light, air, and privacy smoothly, so the space feels modern and convenient while still honoring its original architecture.

Preserving the old wooden floors was important to keep the history and character of the space. The challenge was making sure the modern mirrors and arches fit naturally without clashing. This mix created a unique balance, allowing the old and new elements to complement each other and add warmth and depth to the space.

Keeping the old wooden floors meant respecting their history and character, which was important to me. The challenge was to blend them with modern elements like mirrors and arches without making the space feel disconnected. This mix created a unique balance where old and new support each other, adding depth and warmth to the space.

My background in both interior and industrial design helps me see projects from different angles — focusing on how spaces feel and how objects work. This mix lets me create furniture and spaces that are both practical and beautiful, like in Porch Multifunctional Space where every detail serves a purpose and connects to the overall design.

I hope this project shows how traditional Iranian design can live alongside modern needs in a meaningful way. By blending old and new thoughtfully, Porch Multifunctional Space can inspire others to respect heritage while creating fresh, functional interiors that fit today’s lifestyle.

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