Bronze Interior Space and Exhibition Design · 2021
La Boutique Jzn Commercial Space
by Millton Yu
- A' Design Award 2021 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: M. INTERIOR DESIGN Co., LTD
- Estimated Number of Design Views: 10,198
- Verification code 56F0D6D747 · Verify this award
About La Boutique Jzn Commercial Space
La Boutique Jzn is the interior design of a pastry shop in Taipei, Taiwan, completed in November 2019. The 68 square meter space presents a century-old pastry brand in a contemporary manner. Matte gold-pink replaces the rouge tone of traditional celebrations and gives the shop a soft and calm character. Square and circle forms act as brand symbols and appear in the Chinese gridded window pattern, the ceiling shape, the curved counter edge, the woven rattan cabinet doors and chair backs, and the metal lines set into the floor.
Press Kit
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.