Bronze Graphics, Illustration and Visual Communication Design · 2021

Dodoshine Brand Design

by Xu Chen and Rong Zhang

A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2021
CLIENT: Dodoshine
Estimated Number of Design Views: 14,548
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About Dodoshine Brand Design

Dodoshine is a brand identity created for an appliance brand that uses ultraviolet sterilization technology. The name refers to the Chinese habit of placing items in sunlight to kill bacteria, a practice linked both to a healthy lifestyle and to ultraviolet technology. The logotype is based on a bold sans serif typeface, with added serif details of the kind often used by fashion brands. The combination gives the brand a sunny and slightly fashionable image. The logotype can be printed on products and on marketing material at a minimum size of 34 by 10 millimeters.

Press Kit

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.