Iron Graphics, Illustration and Visual Communication Design · 2024
Inmyes Branding Project
by Chungsheng Chen and Jinhe Wang
- A' Design Award 2024 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Tainan University of Technology/Product Design Department
- Estimated Number of Design Views: 17,331
- Verification code BD46D4E62E · Verify this award
About Inmyes Branding Project
Inmyes is a brand identity created for an eyeglass lens company. The name comes from the phrase in my eyes and expresses the idea of viewing the world from a personal perspective. The lowercase initial letter suggests a close and personal link with each consumer. The letter M is shaped to suggest a handshake, a sign of trust between the brand and its customers. The logo is applied to eyeglass cases, business cards, packaging, websites and social media. Colors are supplied in RGB, CMYK and Pantone for a consistent appearance across all media.
Press Kit
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.