Kenarkose Creative tomonidan Tualcom Logotip Va Tovar Belgisi

Kenarkose Creative tomonidan yaratilgan Tualcom Logotip Va Tovar Belgisi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Tualcom Logotip Va Tovar Belgisi

muallif: Kenarkose Creative

Mijoz: Tualcom

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

17,611

Tasdiqlangan mukofot g'olibi

#97583 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tualcom Logotip Va Tovar Belgisi haqida

Tualcom logomarkasi radiochastota to'lqinlaridan ilhomlanib, kompaniya ishlaydigan sohaga tegishli va shunchaki Tual harflarini bog'laydi. Shuning uchun, logotip nafaqat kompaniyaning nomini ta'kidlaydi, balki ularning ishlash sohalarini ham anglatadi. Brendlash uzluksizlik va aloqa tuyg'usiga erishish uchun vertikal ko'k ranglar bilan birlashtirilgan gorizontal qizil chiziqlar g'oyasi atrofida shakllantirilgan. Olingan grafik til va vizual tizim darhol keng auditoriya bilan ixcham va samarali muloqot qiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Tualcom Logotip Va Tovar Belgisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Tualcom Logotip Va Tovar Belgisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Tualcom Logotip Va Tovar Belgisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
O'lchamlar va qadoqlash: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Teglar: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Ishlab chiqarish texnologiyasi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Dizayn muammosi: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Tadqiqot: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Ilhom: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Loyiha muddati: The project started in October 2018 and finished in February 2019 in Ankara.
Ish jarayoni: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Jamoa a'zolari: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Rasm mualliflari: All visual materials were designed and produced by Kenarköşe Creative.