Julia Hell tomonidan Mrs T Korporativ dizayn

Julia Hell tomonidan yaratilgan Mrs T Korporativ dizayn — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2018 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2018

Mrs T Korporativ dizayn

muallif: Julia Hell

Mijoz: Mrs T

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

12,762

Tasdiqlangan mukofot g'olibi

#60957 uchun mukofot holatini tasdiqlash

Kutish ro'yxatiga qo'shilish Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mrs T Korporativ dizayn haqida

Missis T — bu choyni pishirilgan mahsulotlar va noziktabiat taomlarda ingredient sifatida ishlatuvchi yuqori sifatli oziq-ovqat ishlab chiqarish korxonasi uchun yaratilgan korporativ dizayndir. Vizual identifikatsiya toza va nafis ko'rinishga ega bo'lib, asosan oq rangdagi qadoqlash uch korporativ rang bilan qo'llab-quvvatlanadi. Logotip ishlab chiqarish korxonasida tayyorlangan har bir mahsulotni belgilaydigan ramka vazifasini bajaradi va u tashrif qog'ozlarida oltin rangli issiq folga texnikasi yordamida qo'llaniladi. Tanlangan shriftlar qo'lda yozilgan etiketkalarni eslatib, mahsulotlarning qo'l ishi bilan tayyorlangan xususiyatini ta'kidlaydi. Sumkalar va shisha idishlar ichidagi oziq-ovqatni himoya qilish uchun tashqi tomondan muhrlanadi va etiketkalanadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Mrs T Korporativ dizayn A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Mrs T Korporativ dizayn yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Mrs T Korporativ dizayn ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
O'lchamlar va qadoqlash: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Teglar: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Ishlab chiqarish texnologiyasi: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Dizayn muammosi: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Tadqiqot: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Ilhom: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Loyiha muddati: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Ish jarayoni: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Jamoa a'zolari: Frontend Developer: Jannis Hell
Rasm mualliflari: All Images: Photographer / Jannis Hell, 2017