Jone Aleksiunaite tomonidan Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi

Jone Aleksiunaite tomonidan yaratilgan Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2013 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2013

Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi

muallif: Jone Aleksiunaite

Mijoz: Vilnius Academy of Arts

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

19,346

Tasdiqlangan mukofot g'olibi

#27919 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi haqida

"Iste'molchi tomonidan yaratilgan identifikatsiya" — zamonaviy san'at muzeyi uchun ishlab chiqilgan dinamik korporativ identifikatsiya tizimidir. Tizim doimiy qism va dinamik qismni birlashtiradi. Asosiy vizual elementlar va bosma to'plam doimiy qismni tashkil etadi. Dinamik qism esa tashrif buyuruvchilar tomonidan yaratilgan ma'lumotlar asosida quriladi. Har bir tashrif buyuruvchi shaxsiy ramz va harakat tasvirini hosil qiladi. Ushbu elementlar keyinchalik suvenirlar, harakatlanuvchi grafika va veb-saytda hamda raqamli ekranlarda namoyish etiladigan dinamik logotip uchun qo'llaniladi. Vizual material vektor grafika va yozib olingan video yordamida yaratilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
O'lchamlar va qadoqlash: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Teglar: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Ishlab chiqarish texnologiyasi: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Dizayn muammosi: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Tadqiqot: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Ilhom: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Loyiha muddati: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Ish jarayoni: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Jamoa a'zolari: Student Jone Aleksiunaite
Lecturer Marius Bartkus