Du Qingyu and Dong Xiuxiu tomonidan Piggy Express Brend Qahramoni Dizayni

Du Qingyu and Dong Xiuxiu tomonidan yaratilgan Piggy Express Brend Qahramoni Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2026

Piggy Express Brend Qahramoni Dizayni

muallif: Du Qingyu and Dong Xiuxiu

Mijoz: Piggy Express Creative Design Team

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

9,492

Tasdiqlangan mukofot g'olibi

#173387 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Piggy Express Brend Qahramoni Dizayni haqida

Piggy Express — taksi chaqirish xizmati uchun yaratilgan brend qahramoni dizayni. Ushbu qahramon brend logotipidagi cho'chqacha belgisini do'stona sayohat hamrohiga aylantiradi. Yuqori to'yinganlikdagi rang sxemasi vizual ko'rinuvchanlikni 42 foizga oshiradi, mustaqil siluet esa qahramonni barcha media vositalarida tanib olinadigan qilib saqlaydi. Animatsiyalar foydalanuvchilarni kupon almashish va yo'nalishni kuzatish kabi vazifalarni bajarishda yo'naltiradi. Qahramon o'ttiz bosqichli shakl takomillashtirish jarayonidan o'tkazildi va Xitoy shaharlarida yuzdan ortiq foydalanuvchi bilan sinovdan o'tkazildi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Piggy Express Brend Qahramoni Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Piggy Express Brend Qahramoni Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Piggy Express Brend Qahramoni Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
O'lchamlar va qadoqlash: The sizes depend of the media where it is applied
Teglar: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Ishlab chiqarish texnologiyasi: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Dizayn muammosi: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Tadqiqot: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Ilhom: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Loyiha muddati: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Ish jarayoni: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Jamoa a'zolari: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Rasm mualliflari: Piggy Express