Eluan Araujo tomonidan Rebrand Next Primary Function: Brending

Eluan Araujo tomonidan yaratilgan Rebrand Next Primary Function: Brending — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2026

Rebrand Next Primary Function: Brending

muallif: Eluan Araujo

Mijoz: Ash Studio

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

14,435

Tasdiqlangan mukofot g'olibi

#167125 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Rebrand Next Primary Function: Brending haqida

Book Text: Ushbu loyiha umumiy institutsional kontekst doirasida turli avlodlar o'rtasidagi hamzistlik va uzviylikni ifodalash uchun mo'ljallangan vizual identifikatsiya tizimini taqdim etadi. Taklif aniq va modulli geometrik tuzilishga asoslangan bo'lib, u vizual izchillikni saqlagan holda moslashuvchan qo'llanishga imkon beradi. Ramz shakliy soddalikni ramziy chuqurlik bilan uyg'unlashtirib, turli formatlar va auditoriyalarga moslashishga imkon yaratadi. Natijada zamonaviy ifoda va an'ana o'rtasidagi muvozanatni talab qiladigan muhitlarga mos keladigan bardoshli va funksional identifikatsiya vujudga keladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Rebrand Next Primary Function: Brending A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Rebrand Next Primary Function: Brending yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Rebrand Next Primary Function: Brending ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
O'lchamlar va qadoqlash: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Teglar: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Ishlab chiqarish texnologiyasi: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Dizayn muammosi: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Tadqiqot: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Ilhom: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Loyiha muddati: The project was developed between March and April 2024 in Curitiba, Brazil.
Ish jarayoni: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.