M-N Associates tomonidan Giao Hang Tiet Kiem Brend Dizayni

M-N Associates tomonidan yaratilgan Giao Hang Tiet Kiem Brend Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2024

Giao Hang Tiet Kiem Brend Dizayni

muallif: M-N Associates

Mijoz: M — N Associates

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

115,625

Tasdiqlangan mukofot g'olibi

#161550 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Giao Hang Tiet Kiem Brend Dizayni haqida

Giao Hang Tiet Kiem (GHTK) brend dizaynining transformatsiyasi Vyetnam transport harakati va madaniyatini haqiqiy ravishda aks ettiradi. Mototsikl g'ildiraklari va tor ko'chalar xaritalaridan ilhomlangan holda, qayta loyihalangan logotip va Ishonchli Tabassum ikonkasi raqamli integratsiya orqali quvonch va ishonchni etkazadi. Animatsiyalangan tipografiya Vyetnamning shahar manzaralarining dinamik energiyasini aks ettiradi va raqamli davrda mahalliy auditoriya bilan rezonans qilishga qaratilgan. Ushbu innovatsion yondashuv merosni zamonaviylashtirish bilan muvozanatlashtiradi va Vyetnamning jonli shahar hayotining mohiyatini aks ettiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Giao Hang Tiet Kiem Brend Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Giao Hang Tiet Kiem Brend Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Giao Hang Tiet Kiem Brend Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
O'lchamlar va qadoqlash: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Teglar: branding, logistic, dynamic, vietnam, green, digital
Ishlab chiqarish texnologiyasi: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Dizayn muammosi: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Tadqiqot: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Ilhom: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Loyiha muddati: The project was done within 6 months and was launched officially February 2024
Ish jarayoni: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Jamoa a'zolari: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh