Zhou Haiwen, Che Shilong and Guo Cheng tomonidan China In The Classics Reklama Grafik Dizayni

Zhou Haiwen, Che Shilong and Guo Cheng tomonidan yaratilgan China In The Classics Reklama Grafik Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

China In The Classics Reklama Grafik Dizayni

muallif: Zhou Haiwen, Che Shilong and Guo Cheng

Mijoz: China Global Television Network Co., Ltd.

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

China In The Classics Reklama Grafik Dizayni haqida

"Klassikalarda Xitoy" — qadimiy xitoy klassikalari haqidagi teledastur uchun yaratilgan reklama grafik dizaynidir. Kitoblar dizaynning asosiy mavzusini tashkil etadi. Sharq va G'arbning qadimiy kitoblari, jumladan xitoy bambuk lavhalari, ip bilan tikilgan kitoblar, pergament o'ramlari va qattiq muqovali kitoblar asos qilib olingan. Ushbu shakllar dekonstruksiya qilinib, sodda vizual belgilarga qayta tashkil etilgan. O'nta klassik asarning nomlari xitoy kalligrafiyasi bilan uyg'unlashtirilgan. Sovg'a qutisi maxsus taktil qog'ozdan tayyorlangan. Ushbu dizayn turli madaniy muhitdan bo'lgan insonlarga xitoy kitoblari va hikoyalarini tushunishga yordam beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

China In The Classics Reklama Grafik Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. China In The Classics Reklama Grafik Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. China In The Classics Reklama Grafik Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
O'lchamlar va qadoqlash: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Teglar: China, Classics, Heritage, Culture, Creativity
Ishlab chiqarish texnologiyasi: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Dizayn muammosi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Tadqiqot: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Ilhom: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Loyiha muddati: The project started in 2022 in China, and is still promoted and distributed.
Ish jarayoni: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Jamoa a'zolari: Zhou Haiwen, Che Shilong, Guo Cheng
Rasm mualliflari: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng