Misteli Creative Agency tomonidan B For Good Leaders Vizual Identifikatsiya

Misteli Creative Agency tomonidan yaratilgan B For Good Leaders Vizual Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

B For Good Leaders Vizual Identifikatsiya

muallif: Misteli Creative Agency

Mijoz: Misteli Creative Agency

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

B For Good Leaders Vizual Identifikatsiya haqida

B For Good Leaders — biznes yetakchilarining global tarmog'i uchun yaratilgan vizual identifikatsiya. Iliqlik va baxt rangi bo'lgan to'q sariq (orange) asosiy rang hisoblanadi. To'q sariq rang bir qator issiq ranglar va tarmoqdagi odamlar va faoliyatlarning xilma-xilligini aks ettiruvchi naqshlar bilan uyg'unlashtirilgan. Markazdagi ko'z tarmoqning vizyonini va dunyoni ko'rish tarzini ifodalaydi. Identifikatsiya veb-sayt, axborot byulletenlari va ijtimoiy tarmoqlarga, shuningdek qayta ishlanadigan matolar, biologik parchalanuvchi karton va qayta ishlangan qog'ozdan qurilgan sammit zallariga qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

B For Good Leaders Vizual Identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. B For Good Leaders Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. B For Good Leaders Vizual Identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
O'lchamlar va qadoqlash: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Teglar: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Ishlab chiqarish texnologiyasi: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Dizayn muammosi: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Tadqiqot: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Ilhom: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Loyiha muddati: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Ish jarayoni: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.