Meng Shenhui tomonidan Remaking Art Brend identifikatsiyasi

Meng Shenhui tomonidan yaratilgan Remaking Art Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2024

Remaking Art Brend identifikatsiyasi

muallif: Meng Shenhui

Mijoz: Shenzhen Chengmei Culture Communication Co., Ltd

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#152015 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Remaking Art Brend identifikatsiyasi haqida

Remaking Art — madaniy kommunikatsiya kompaniyasi uchun yaratilgan brend identifikatsiyasidir. Logotip R va A bosh harflarini simmetrik belgiga birlashtiradi, ular suvdagi aksni eslatuvchi chiziqlar orqali bog'langan. Gorizontal chiziq tarozini yodga soladi va adolat hamda halollikni ifodalash maqsadida avvalgi logotipdan saqlab qolingan. Vizual tizim bosma materiallar, qadoqlash va interyer ko'rgazmalarini ajratish uchun chiziqlardan foydalanadi, shu tariqa turli o'lchamlar va materiallarda bir xil ko'rinish saqlanadi. Dizayn simmetriya, uyg'unlik va yangilanishni ifodalaydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Remaking Art Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Remaking Art Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Remaking Art Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
O'lchamlar va qadoqlash: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Teglar: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Ishlab chiqarish texnologiyasi: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Dizayn muammosi: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Tadqiqot: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Ilhom: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Loyiha muddati: The project started in January 2022 and was completed in Shenzhen in May 2022
Ish jarayoni: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Rasm mualliflari: Copyright：CM Design