Shawn Goh Chin Siang tomonidan Waaron Kuu's Brending Dizayni

Shawn Goh Chin Siang tomonidan yaratilgan Waaron Kuu's Brending Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2023

Waaron Kuu's Brending Dizayni

muallif: Shawn Goh Chin Siang

Mijoz: Hai Soon Leong Sdn.Bhd

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

13,375

Tasdiqlangan mukofot g'olibi

#149135 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Waaron Kuu's Brending Dizayni haqida

Waaron Kuu - Malayziyaning oltita asosiy etnik madaniyatini ifodalovchi restoran. Brendning umumiy go'zalligini ta'kidlash uchun jamoa har bir madaniy belgini ta'kidlash uchun quyuq binafsha rangdan foydalangan va an'anaviy o'yinlar va asboblarni qo'shgan. Shuningdek, ular restoranning turli burchaklariga, piyola va qadoqlarga joylashtirilgan rasmlarni bezash uchun turli xil mahalliy elementlardan foydalanganlar. Dizayn nafaqat Malayziyaning oltita asosiy etnik madaniyatini taqdim etadi, balki restoran uchun o'ziga xos brend imidjini yaratadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Waaron Kuu's Brending Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Waaron Kuu's Brending Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Waaron Kuu's Brending Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
O'lchamlar va qadoqlash: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Teglar: Malaysia, Malaysia Food, Branding Design
Ishlab chiqarish texnologiyasi: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Dizayn muammosi: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Tadqiqot: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Ilhom: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Loyiha muddati: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Ish jarayoni: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patentlar: waaron kuns, 2023
Rasm mualliflari: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.