Ting-Han Chen tomonidan Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish

Ting-Han Chen tomonidan yaratilgan Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish — Meta, Strategik va Xizmat Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirXizmat· 2023

Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish

muallif: Ting-Han Chen

Mijoz: Play Design Lab

Xizmat toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#145605 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish haqida

FunAging keksalarni qo‘llab-quvvatlash va imkoniyatlarini kengaytirish uchun smartfon ilovalari darslarini taqdim etuvchi ta’lim xizmatidir. Sinf ma'lumotlari Tayvandagi keksa odamlar orasida mashhur ijtimoiy ilova bo'lgan Line orqali qariyalar bilan baham ko'riladi. Biroq, ko'plab keksa odamlar Line-da darslarga ro'yxatdan o'tishga urinayotganda, interfeys ular uchun qulay emasligi sababli qiyinchiliklarga duch kelishadi. Ushbu muammoni hal qilish uchun ushbu loyiha sinfni ro'yxatdan o'tkazish jarayonini yaxshilash uchun kattalar uchun xizmat ko'rsatish dizaynidan foydalanadi. To'liq dizayn tashxisini o'tkazish orqali biz foydalanuvchi tajribasi (UX) muammolarini aniqlaymiz va hal qilamiz.

Tan olinish

A' Design Award Temir Mukofoti haqida

Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Funaging Keksalar Uchun Do'stona Sinfni Ro'yxatdan O'tkazish puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
O'lchamlar va qadoqlash: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Teglar: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Ishlab chiqarish texnologiyasi: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Dizayn muammosi: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Tadqiqot: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Ilhom: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Loyiha muddati: The project started in June 2022 and finished in Dec 2022 in Taipei.
Ish jarayoni: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.