Akbank Service Design Team tomonidan Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi

Akbank Service Design Team tomonidan yaratilgan Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi — Meta, Strategik va Xizmat Dizayni tanlov toifasida nufuzli 2026 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushXizmat· 2026

Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi

muallif: Akbank Service Design Team

Mijoz: Akbank T.a.Ş

Xizmat toifasida A' Design Award Kumush Mukofoti g'olibi

30,506

Tasdiqlangan mukofot g'olibi

#181933 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi haqida

Kitob matni: Mijozlarni raqamlashtirish va turli xil mahsulotlar Akbank Xizmat Dizayni Jamoasi tomonidan filiallardan tashqarida ham foydalanish uchun fijital yondashuv bilan yagona platformada birlashtirilgan. Raqobatchilardan farqli o'laroq, shaxsiylashtirilgan ko'p mahsulotli to'plamlar yagona oqim orqali taklif etiladi, buning natijasida 7 tagacha mahsulotni raqamli faollashtirish imkoni yaratiladi. Qog'oz va jismoniy mavjudlik raqamli shartnoma tasdig'i orqali bartaraf etiladi, bu esa ularning mobil foydalanishdagi birinchi innovatsiya nuqtasi sifatida taqdim etiladi. Mijozlar bilan munosabatlar chuqurligini ham, savdo samaradorligini ham oshirish maqsadida mukofotga asoslangan savdo modeli qo'llaniladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Nextgen Sme Asosiy vazifa: Fijital mijozlarni jalb qilish tajribasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
O'lchamlar va qadoqlash: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Teglar: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Ishlab chiqarish texnologiyasi: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Dizayn muammosi: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Tadqiqot: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Ilhom: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Loyiha muddati: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patentlar: Copyrights belong to Akbank T.A.Ş, 2026.
Jamoa a'zolari: Service Design and Process Development Team, Staff Channel Design Team
Rasm mualliflari: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.