Ting-Han Chen tomonidan Enjoy Happy Food Xizmat Ko'rsatish Dizayni

Ting-Han Chen tomonidan yaratilgan Enjoy Happy Food Xizmat Ko'rsatish Dizayni — Meta, Strategik va Xizmat Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushXizmat· 2022

Enjoy Happy Food Xizmat Ko'rsatish Dizayni

muallif: Ting-Han Chen

Mijoz: Play Design Lab

Xizmat toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Enjoy Happy Food Xizmat Ko'rsatish Dizayni haqida

Ushbu dizayn loyihasi epidemiyaga javob sifatida an'anaviy baliq sotuvchisini zamonaviy ijtimoiy elektron tijorat brendiga aylantirish va an'anaviy baliq bozorida xarid qilish va onlayn xarid qilish turmush tarzi o'rtasidagi tafovutni bartaraf etishni ko'rsatadi. Brend sotuvchining 40 yillik baliq ovlash professionalligi, an'anaviy bozorning mijozlar bilan ijtimoiy o'zaro munosabatlariga asoslanadi va eng yangi, har kuni yetkazib berish uchun Line (Tayvanda eng ko'p ishlatiladigan ijtimoiy ilova) orqali mijozlardan moslashtirish buyurtmalarini oladi. dengiz baliqlarini tutdi va pishirish retseptlarini tavsiya qildi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Enjoy Happy Food Xizmat Ko'rsatish Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Enjoy Happy Food Xizmat Ko'rsatish Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Enjoy Happy Food Xizmat Ko'rsatish Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
O'lchamlar va qadoqlash: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Teglar: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Ishlab chiqarish texnologiyasi: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Dizayn muammosi: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Tadqiqot: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Ilhom: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Loyiha muddati: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Ish jarayoni: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Jamoa a'zolari: Design: Ting-Han Chen