Radoslav Dostal tomonidan The Zlin Region Brend Identifikatsiyasi

Radoslav Dostal tomonidan yaratilgan The Zlin Region Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2023

The Zlin Region Brend Identifikatsiyasi

muallif: Radoslav Dostal

Mijoz: Zlín Region

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

12,718

Tasdiqlangan mukofot g'olibi

#142959 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

The Zlin Region Brend Identifikatsiyasi haqida

Zlin Viloyati — Chexiya Respublikasidagi bir viloyat uchun yaratilgan brend va vizual identifikatsiyadir. Identifikatsiya kvadrat shaklga asoslangan bo'lib, uning to'rtta burchagi viloyatning to'rtta tarixiy tumanini ifodalaydi. Kvadrat dizaynni chegaralaydi, shuningdek, shakllar va harflar uning chegaralaridan chiqib ketganda o'zgarish sodir bo'lgan joylarni belgilaydi. Ranglar — qora, oq, to'q sariq va och sariq bo'lib, sariq rang Zlinning an'anaviy rangiga ishora qiladi. Identifikatsiya viloyat va uning aholisining ijodiy hamda tadbirkorlik ruhini ifoda etadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

The Zlin Region Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. The Zlin Region Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. The Zlin Region Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
O'lchamlar va qadoqlash: Digital
Teglar: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Ishlab chiqarish texnologiyasi: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Dizayn muammosi: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Tadqiqot: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Ilhom: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Loyiha muddati: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Ish jarayoni: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Jamoa a'zolari: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Rasm mualliflari: Photographer Julius Filip
Film maker Radim Vanous