Ragu Communication tomonidan Biblioteche di Roma Brend identifikatsiyasi

Ragu Communication tomonidan yaratilgan Biblioteche di Roma Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinGrafika· 2022

Biblioteche di Roma Brend identifikatsiyasi

muallif: Ragu Communication

Mijoz: Sistema Biblioteche di Roma

Grafika toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#140666 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Biblioteche di Roma Brend identifikatsiyasi haqida

Biblioteche di Roma — Rim shahri jamoat kutubxonalari tarmog'i uchun yaratilgan brend identifikatsiyasidir. Ushbu identifikatsiya kutubxona tizimining yigirma besh yilligiga bag'ishlangan bo'lib, innovatsiya va ochiqlikni ifodalashga mo'ljallangan. Tarixiy logotipda yon tomonida yotgan yopiq kitob tasvirlangan edi. Yangi belgi esa ochiq kitobni aks ettiradi va uni nomning birinchi harfi sifatida ham o'qish mumkin. Grafik belgi sodda va ixcham. Identifikatsiya ish yuritish hujjatlari tizimi, raqamli aloqa nuqtalari, reklama, tashqi media va yo'naltiruvchi belgilarda qo'llaniladi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Biblioteche di Roma Brend identifikatsiyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Biblioteche di Roma Brend identifikatsiyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Biblioteche di Roma Brend identifikatsiyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
O'lchamlar va qadoqlash: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Teglar: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Ishlab chiqarish texnologiyasi: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Dizayn muammosi: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Ilhom: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Loyiha muddati: The project began in Rome in January 2021 and was delivered to the client in April 2021
Ish jarayoni: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patentlar: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Jamoa a'zolari: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Rasm mualliflari: Ragu Communication