Brand Bar Communications tomonidan yaratilgan Can You See the Music Dinamik Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2022

Can You See the Music Dinamik Identifikatsiya

muallif: Brand Bar Communications

Mijoz: Franz Liszt Chamber Orchestra

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

Can You See the Music Dinamik Identifikatsiya haqida

Frants Liszt kamera orkestri uchun yaratilgan asar orkestrning vizual qiyofasini jonlantirishga qaratilgan musiqaga asoslangan dinamik brend identifikatoridir. Uning yaratuvchilari muqobil musiqa tilini ixtiro qildilar, uning yordamida har qanday ohang belgilangan ko'rsatmalar to'plamida tasvirlanishi mumkin. Identifikatsiya orkestrning har bir a'zosiga o'zining sevimli repertuariga tegishli shaxsiy logotipini yaratishga imkon beradi. Bundan tashqari, maxsus ishlab chiqilgan logotip dizayni ilovasi tufayli hatto tomoshabinlar ham identifikatsiyani yangilash jarayonining faol qismiga aylanishi mumkin.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Can You See the Music Dinamik Identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Can You See the Music Dinamik Identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Can You See the Music Dinamik Identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Teglar: music-driven, dynamic, flexible, identity
Ishlab chiqarish texnologiyasi: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Ilhom: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Loyiha muddati: The new identity was published in February, in Hungary.
Jamoa a'zolari: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions