Xuguang Zhu and Chao Yang tomonidan Across Asosiy vazifa: Plakat

Xuguang Zhu and Chao Yang tomonidan yaratilgan Across Asosiy vazifa: Plakat — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2022

Across Asosiy vazifa: Plakat

muallif: Xuguang Zhu and Chao Yang

Mijoz: Zhejiang Sci-Tech University

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Across Asosiy vazifa: Plakat haqida

Across — Xitoydagi Helan tog'lari qoya san'atiga bag'ishlangan raqamli san'at festivali uchun yaratilgan plakat. Plakat lentikulyar materialga bosilgan. Bir tasvirda Helan tog'ining asl naqshi, ikkinchisida esa xuddi shu naqshning zamonaviy raqamli versiyasi ko'rsatilgan. Ko'rish burchagi o'zgargani sari qadimiy naqsh so'nadi va raqamli naqsh paydo bo'ladi. An'anaviy tasvir siyoh, choy, jelatina va oltin kukuni aralashmasi bilan chizilgan bo'lib, qoyaga o'xshash tekstura hosil qilish uchun sachratib qo'llanilgan. Across yo'qolib borayotgan qadimiy madaniyatni saqlash va ulashishni maqsad qiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Across Asosiy vazifa: Plakat A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Across Asosiy vazifa: Plakat ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Across Asosiy vazifa: Plakat ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
O'lchamlar va qadoqlash: Poster: 1855mm*30mm*465mm
Teglar: Chinese tradition, internationalism, rock art, cultural relics
Ishlab chiqarish texnologiyasi: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Dizayn muammosi: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Tadqiqot: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Ilhom: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Loyiha muddati: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Ish jarayoni: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Jamoa a'zolari: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang