Fengnan Lin tomonidan Free Brend Identifikatsiyasi

Fengnan Lin tomonidan yaratilgan Free Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2022

Free Brend Identifikatsiyasi

muallif: Fengnan Lin

Mijoz: Free

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

11,258

Tasdiqlangan mukofot g'olibi

#135862 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Free Brend Identifikatsiyasi haqida

Free — gigienik salfetka brendi uchun yaratilgan brend identifikatsiyasi. Logotip biroz ko'tarilgan F harfi bilan yangilangan bo'lib, bu yosh va optimistik munosabatni ifodalaydi. Ikkita e harfi shakli bitta uzluksiz cho'tka chizig'i sifatida chizilgan va bir-biriga bog'langan. Ushbu bog'langan juftlik logotipdan ajratib olingan va yordamchi grafika sifatida vizit kartalar, nishonlar, hujjat sumkalari, ekspress qutilar va bez sumkalarga qo'llanilgan. Dinamik chiziq erkinlik va o'zini ifoda etishni bildiradi. Vizual spetsifikatsiya tizimi identifikatsiyaning onlayn va oflayn kanallar bo'ylab izchil va kengaytiriladigan bo'lishini ta'minlaydi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Free Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Free Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Free Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
O'lchamlar va qadoqlash: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Teglar: Brand visual upgrade, Sanitary napkins, GEN Z,
Ishlab chiqarish texnologiyasi: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Dizayn muammosi: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Tadqiqot: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Ilhom: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Loyiha muddati: Guangzhou,Guangdong Province,China,July 6,2021
Ish jarayoni: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Jamoa a'zolari: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng