Plus X tomonidan System Brend Identifikatsiyasi Dizayni

Plus X tomonidan yaratilgan System Brend Identifikatsiyasi Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

System Brend Identifikatsiyasi Dizayni

muallif: Plus X

Mijoz: System

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

System Brend Identifikatsiyasi Dizayni haqida

System — barcha jinsdagi odamlarga xizmat qiluvchi kiyim brendi uchun yaratilgan brend identifikatsiyasi dizaynidir. Identifikatsiya "munosabatlar arxivi" kontseptsiyasiga asoslangan bo'lib, u uslubdan tashqari ko'plab lahzalarga xos munosabatlarni saqlaydigan joy sifatida tavsiflanadi. Kvadratni ikkiga bo'lish orqali hosil qilingan modul bitta munosabatni ifodalaydi, bir nechta modulning birgalikda qo'llanilishi esa arxivni ifoda etadi. Ushbu modul reklamalar, yorliqlar, etiketkalar va qadoqlarda qo'llaniladi. Logotip oq folga bosma usulida chop etilgan, belgisi esa nafis ko'rinish uchun maxsus ishlov berilgan. Vizual til neytral va toza uslubda saqlangan.

Tan olinish

A' Design Award Temir Mukofoti haqida

System Brend Identifikatsiyasi Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. System Brend Identifikatsiyasi Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. System Brend Identifikatsiyasi Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
O'lchamlar va qadoqlash: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Teglar: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Ishlab chiqarish texnologiyasi: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Dizayn muammosi: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Tadqiqot: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Ilhom: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Loyiha muddati: This project proceeded for 8 months in Seoul, South Korea.
Ish jarayoni: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Jamoa a'zolari: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha