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Mengchao Wu and Hao Li tomonidan Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film

Mengchao Wu and Hao Li tomonidan yaratilgan Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film — Film, Video va Animatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.


KumushFilm· 2021

Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film

muallif: Mengchao Wu and Hao Li

Mijoz: Unicef

Film toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film haqida

Book Text: Promising Ideas Innovation — bu Unicef uchun yaratilgan qisqa animatsiya bo'lib, u ko'proq yoshlar, ayniqsa chekka hududlardagi qizlar internetga qanday ulanganini tushuntiradi. Animatsiya rivojlangan va kam rivojlangan mintaqalarda internetdan foydalanadigan erkaklar va ayollar sonini taqqoslaydi. Keyin esa cheklangan foydalanish imkoniyati o'sha mintaqalardagi ayollar uchun yaratadigan muammolarni ko'rsatadi. Murakkab ma'lumotlar bitta qiz va xuddi shunday vaziyatga duch keladigan millionlab insonlar haqidagi oddiy hikoyaga aylantiriladi. Animatsiya to'liq kompyuterda ishlab chiqilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Promising Ideas Innovation Primary Function: Animatsion Qisqa Metrajli Film ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar
This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
O'lchamlar va qadoqlash
The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Teglar
animation, motion graphic, design, UNICEF
Ishlab chiqarish texnologiyasi
The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Dizayn muammosi
Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Tadqiqot
We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Ilhom
First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Loyiha muddati
The project started in 2019 and finished in 2020 in New York.
Ish jarayoni
The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Jamoa a'zolari
Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Rasm mualliflari
Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.

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