Digital Panorama tomonidan Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi

Digital Panorama tomonidan yaratilgan Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi — Film, Video va Animatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaFilm· 2021

Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi

muallif: Digital Panorama

Mijoz: Digital Panorama

Film toifasida A' Design Award Platina Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi haqida

Grundig Heinzelmann Limited Edition — tarixiy dizayndan ilhomlangan radio uchun yaratilgan reklama animatsion filmidir. Heinzelmann radiosi 1946 yilda lampalarsiz yasalgan yog'och qutili radio sifatida taqdim etilgan. Film ushbu merosni yog'och va sayqallangan metall uyg'unligidan iborat olam orqali qayta talqin qiladi. Barcha elementlar kompyuter grafikasi yordamida uch o'lchamli fazoda modellashtirilgan va animatsiya qilingan. Film to'liq yuqori aniqlikda oltmish soniya davom etadi va retro, ammo zamonaviy muhitga ega xonada yakunlanadi.

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A' Design Award Platina Mukofoti haqida

Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Grundig Heinzelmann Limited Edition Reklama Animatsion Filmi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
O'lchamlar va qadoqlash: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Teglar: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Ishlab chiqarish texnologiyasi: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Dizayn muammosi: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Tadqiqot: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Ilhom: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Loyiha muddati: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Ish jarayoni: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patentlar: Copyrights belong to Arcelik A.S, 2019
Jamoa a'zolari: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Rasm mualliflari: Video Credits: Emre GOREN